Service-oriented modeling and architecture (SOMA) has been used to conduct projects of varying scope in multiple industries worldwide for the past five years. We report on the usage and structure of the method used to effectively analyze, design, implement, and deploy service-oriented architecture (SOA) projects as part of a fractal model of software development. We also assert that the construct of a service and service modeling, although introduced by SOA, is a software engineering best practice for which an SOA method aids both SOA usage and adoption. In this paper we present the latest updates to this method and share some of the lessons learned. The SOMA method incorporates the key aspects of overall SOA solution design and delivery and is integrated with existing software development methods through a set of placeholders for key activity areas, forming what we call solution templates. We also present a fractal model of software development that can enable the SOMA method to evolve in an approach that goes beyond the iterative and incremental and instead leverages method components and patterns in a recursive, self-similar manner opportunistically at points of variability in the life cycle.